Post by account_disabled on Jan 24, 2024 6:50:55 GMT 1
Although it officially starts on June 21, weekends at the beach show that summer in Albania has already arrived. Hot days, long nights, cold beers, nice conversations, trips, vacations! Digital marketers are engaged massively to create successful campaigns for travel agencies. We already mentioned some of the best marketing practices for travel agencies : Physical activities drive better performance in video campaigns. For sponsored content and social media ads, colors and photos are most important for high performance. 85% of Facebook videos are watched without sound, so it's a good idea to add subtitles. The graphic below from Think with Google shows how many searches are done on average for a trip. 419 digital moments, including searches, first videos and website visits. research from Google about travel and user behavior 37% of travelers think about travel planning at least once a month. It is estimated that around 106 million unique visitors to YouTube each month are tourists.
The travel search funnel has been divided by Google into 4 mome B2B Email List nts: I want to travel. Time to make a plan! I'm booking it. Ah, I can't wait! In 2014, conversion rates increased by 88% for mobile travel sites. So if you haven't done it yet, optimize your site for mobile use. Although the end of the funnel processes (booking, tickets, hotel, etc.) are generally done on the computer, you can lose a lot of potential customers during the initial process. With native ads the San Francisco Travel Association got 1600% more bookings and reduced the cost of customer acquisition (CPA) by 95%. Why do travel agencies have such impressive results with native advertising? Native advertising platforms like Boost can provide agencies with context and targeting that traditional advertising simply cannot. Chances are that if the native ad appears in the right place (a travel site or on a travel blogger's blog), it will be much more successful. The content of the article itself is also key to the success of the campaign.
What can you offer tourists with native marketing to maximize results? Offer sensation This native advert on BBC Travel tells about the life of sailors. Cruising truly offers natural and cultural perspectives unlike any other activity. A beautiful story, which prompts all the curious to book their weekend as a sailor. Read 20000 Leagues Under the Sea, eat fresh fish and enjoy the sea. Include compelling calls to action that make readers feel like they're there. screenshot for voyages sailor's life pic Provide history Who doesn't love The Beatles? John Lennon and Yoko Ono's love is one of the most talked about and sweetest in history. If you are a fan, you definitely remember their beautiful moments. The image below is part of the video for the legendary song Give Peace A Chance. On the occasion of its 50th anniversary, Hilton Hotels created a series of videos to honor this moment that happened at the Hilton Amsterdam. Peace, love and native ads full of nostalgia!
The travel search funnel has been divided by Google into 4 mome B2B Email List nts: I want to travel. Time to make a plan! I'm booking it. Ah, I can't wait! In 2014, conversion rates increased by 88% for mobile travel sites. So if you haven't done it yet, optimize your site for mobile use. Although the end of the funnel processes (booking, tickets, hotel, etc.) are generally done on the computer, you can lose a lot of potential customers during the initial process. With native ads the San Francisco Travel Association got 1600% more bookings and reduced the cost of customer acquisition (CPA) by 95%. Why do travel agencies have such impressive results with native advertising? Native advertising platforms like Boost can provide agencies with context and targeting that traditional advertising simply cannot. Chances are that if the native ad appears in the right place (a travel site or on a travel blogger's blog), it will be much more successful. The content of the article itself is also key to the success of the campaign.
What can you offer tourists with native marketing to maximize results? Offer sensation This native advert on BBC Travel tells about the life of sailors. Cruising truly offers natural and cultural perspectives unlike any other activity. A beautiful story, which prompts all the curious to book their weekend as a sailor. Read 20000 Leagues Under the Sea, eat fresh fish and enjoy the sea. Include compelling calls to action that make readers feel like they're there. screenshot for voyages sailor's life pic Provide history Who doesn't love The Beatles? John Lennon and Yoko Ono's love is one of the most talked about and sweetest in history. If you are a fan, you definitely remember their beautiful moments. The image below is part of the video for the legendary song Give Peace A Chance. On the occasion of its 50th anniversary, Hilton Hotels created a series of videos to honor this moment that happened at the Hilton Amsterdam. Peace, love and native ads full of nostalgia!