Post by account_disabled on Jan 23, 2024 10:02:19 GMT 1
You can forget anything: turn in a project, pick up your keys, or even brush your teeth. But no one will forget the end of the phrase “Take a break, eat...” And information about which energy drink “gives you wings” will not soon be erased from the memory of a generation. These campaigns made no mention of the taste, caloric content or health benefits of the products, but the brands were deeply ingrained in the minds of potential buyers. The secret is simple - brands used image advertising and were right. Reading time 10 minutes What is image advertising and how does it work? The purpose of the image advertising campaign .
Types of Fax Lists image advertising Branding Mention in specialized media Socially responsible campaigns Participation in specialized events Brand ambassadors Storytelling Product placement Image advertising formats The advantages of image advertising: what does it give? Disadvantages of image advertising: is the game worth the candle? Examples of image advertising Summary What is image advertising and how does it work? Image advertising is a way of interacting with the target audience in which the advertiser does not try to sell the product directly, but promotes its intangible properties.
That is, the company does not expect that the viewer will immediately buy the product, but wants to be remembered by him for the future. While traditional advertising describes the materials and quality of the cut of sneakers, image advertising exclaims: “Just do it!” A sales campaign talks about the technical characteristics of a new computer. While the image promises: 1984 will not be like in the dystopian novel “1984”. Example of image advertising Still from an Apple Macintosh advertisement The purpose of the image advertising campaign In a nutshell, the goal of image advertising is to increase recognition and loyalty.
Types of Fax Lists image advertising Branding Mention in specialized media Socially responsible campaigns Participation in specialized events Brand ambassadors Storytelling Product placement Image advertising formats The advantages of image advertising: what does it give? Disadvantages of image advertising: is the game worth the candle? Examples of image advertising Summary What is image advertising and how does it work? Image advertising is a way of interacting with the target audience in which the advertiser does not try to sell the product directly, but promotes its intangible properties.
That is, the company does not expect that the viewer will immediately buy the product, but wants to be remembered by him for the future. While traditional advertising describes the materials and quality of the cut of sneakers, image advertising exclaims: “Just do it!” A sales campaign talks about the technical characteristics of a new computer. While the image promises: 1984 will not be like in the dystopian novel “1984”. Example of image advertising Still from an Apple Macintosh advertisement The purpose of the image advertising campaign In a nutshell, the goal of image advertising is to increase recognition and loyalty.