Post by account_disabled on Jan 1, 2024 5:34:35 GMT 1
McCann Worldgroup continues to move chips in its leadership structure . The company has announced the appointment of Spaniard Sergio López as the new Production Director UK & EMEA and Regional General Director of Craft UK & EMEA. Additionally, Simon Sikorski has been promoted to the new position of Global Chief Operating Officer of Craft. In his new role, López will oversee the group's integrated production capabilities across all of its agencies across the region . The professional has led for six years of continuous growth and the unification of production operations and studios (TV, Art Buy, Print, Digital, Studio) driving creative success, organic expansion of production capabilities and content creation throughout the European agency network, the company points out. Under Sergio's leadership, McCann Worldgroup in the region has produced creative work that has won over 300 industry awards . Integrated communities in 17 countries will align multi-layered specialties, automation and creativity to drive business efficiency beyond the limitations of traditional creative production models.
López joined McCann London in 2014 after working for more than a decade in agency networks in global roles in the United States. In 2016 she took on an expanded role within Craft in Europe Phone Number List developing what is now Craft Spain's 220+ person operation in Madrid and Barcelona. “The commercial and reputational success of our production capacity is due to delivering an exceptional level of creativity and agility to our customers, a direct result of our team, framework and technology. Our success is the result of the effective and award-winning work we have done for our clients over the years ," notes Sergio López. “Our integrated manufacturing capability is unmatched in the industry – a formidable team of over 1,000 marketing specialists across multiple markets.
Sergio’s leadership and vision for the future will ensure that clients benefit from the unique breadth and depth of our production services , in a highly accessible way, on a global scale,” said Mark Lund, president, UK and Europe, McCann. Worldgroup. "Sergio's experience and passion for improving our clients' business performance continues to elevate our creative output and strengthen our regional presence within a highly competitive landscape." Simon Sikorski will relocate to New York from Toronto, where he is currently CEO of McCann Worldgroup Canada. The professional moved to Canada two years ago as part of the organizational changes made when McCann elevated the country to Global Strategic Market status. He helped strengthen the individual competitive positions of each McCann Worldgroup agency through clearer alignment with his own global agency leadership. Under his leadership, all Canadian agencies have strengthened their brand identities and national presence.
López joined McCann London in 2014 after working for more than a decade in agency networks in global roles in the United States. In 2016 she took on an expanded role within Craft in Europe Phone Number List developing what is now Craft Spain's 220+ person operation in Madrid and Barcelona. “The commercial and reputational success of our production capacity is due to delivering an exceptional level of creativity and agility to our customers, a direct result of our team, framework and technology. Our success is the result of the effective and award-winning work we have done for our clients over the years ," notes Sergio López. “Our integrated manufacturing capability is unmatched in the industry – a formidable team of over 1,000 marketing specialists across multiple markets.
Sergio’s leadership and vision for the future will ensure that clients benefit from the unique breadth and depth of our production services , in a highly accessible way, on a global scale,” said Mark Lund, president, UK and Europe, McCann. Worldgroup. "Sergio's experience and passion for improving our clients' business performance continues to elevate our creative output and strengthen our regional presence within a highly competitive landscape." Simon Sikorski will relocate to New York from Toronto, where he is currently CEO of McCann Worldgroup Canada. The professional moved to Canada two years ago as part of the organizational changes made when McCann elevated the country to Global Strategic Market status. He helped strengthen the individual competitive positions of each McCann Worldgroup agency through clearer alignment with his own global agency leadership. Under his leadership, all Canadian agencies have strengthened their brand identities and national presence.